Terri-Lea
Chowles
Content Writer & Editor
About Me
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I'm a South African who spent most of my school years in Beijing, China and attended the University of Sussex in England where I obtained a History BA with Honours. I started my professional career in August 2010 in the technical writing industry, and in late 2013 I branched out into content writing and journalism, with a special focus on Health IT and healthcare innovation.
In my current role I act as a senior content writer and campaign manager for several key accounts at Evolve, an integrated marketing and communications agency that specialises in helping local and international clients in the health IT space. I'm also the sub-editor of www.ehealthnews.co.za, Evolve's sister company which reports on news affecting the local and international eHealth and healthcare innovation space.
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In my spare time I enjoy reading, good television and spending time with my animal family.
Work Experience
Evolve Marketing Agency (formerly Evoluu)​
Content Writer
Cape Town, South Africa
November 2013 - Today
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Create written content such as press releases, case studies and web content for international clients (UK, USA and SA) primarily in the medical IT industry
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Manage content on clients’ WordPress based websites
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Liaise with clients via email and Skype to ensure the right messages are conveyed
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Manage Google AdWords for inbound marketing
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Write and publish healthcare related content – news articles, features and opinion pieces - daily on www.ehealthnews.co.za
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Manage whole WordPress website, includes SEO
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Review and edit other journalists’ articles
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Conduct interviews and transcribe recorded content
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Manage social media (Twitter, Facebook, LinkedIn)
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Communicate daily via email and phone with PR agencies, healthcare organisations, etc.
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Attend relevant media events, conduct interviews and generate content
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Lead Technical Editor in the Beijing branch of a Swedish company, in charge of reviewing technical telecommunications documentation for language and content
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Technical writing tasks included converting original input into quality documentation, which required constant collaboration with Subject Matter Experts (SMEs) and team members
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Member of the Global Editorial Group, held monthly meetings to share editorial related knowledge
Education
October - December 2018
Get Smarter
University of Cape Town Digital Marketing Online Short Course
Cape Town, South Africa
I effectively completed the UCT/Get Smarter 10 week course that covered: SEO, web analytics, website design and development, online copywriting, online advertising and PPC, email marketing, mobile marketing, social media and web PR, and digital marketing strategy.​
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2006 - 2009
University of Sussex
BA History (Hounours)
Brighton, UK
Electives included International Relations, Development Studies, International Security, and Contemporary European Studies.
For my dissertation I explored the importance of dance halls and music as a means of a distraction from the realities of wartime Britain. During my research I used the Imperial War Museum's archives located in London, and the renowned Mass Observation Archive located at the University of Sussex.
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2004 - 2006
Beijing World Youth Academy
International Baccalaureate (IB) Diploma
Beijing, China
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Higher level subjects: English, History and Economics
Standard level subjects: Chinese, Mathematics, Biology
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